Graphic designer based in Belo Horizonte, Brazil.
I work at the intersection of brand identity and physical communication — retail spaces, franchise systems, and live experiences.
Currently leading visual communication for Colina Bike Center and the franchise design system for S2 Bike Shop, operating across 30+ locations in Brazil. Also working as Art Director at doBrasil, a live marketing agency with 20+ years in brand experience.
Previously: Creative Director at Sense Bike and Swift Bicycles, with projects in Brazil, Portugal, and the UK.
Open to brand identity, retail communication, and PDV design. encontrejoao@gmail.com